This is one of my favorite times of the year -- the Little League World Series is here again! And this year, the whole city... state... in fact all of New England... is buzzing about our own Portsmouth Little Leaguers as they take on the world (literally) in Williamsport, Pennsylvania.

I love how these kids wear their emotions on their sleeves and on their faces. I love how the games are free of charge. I love how kids slide down the hill beyond center field on homemade cardboard sleds. Most of all, I love how whole communities rally behind their teams.

"Go Portsmouth!" signs are popping up at businesses all over town. Businesses that support local our Little League team at this point may smack of bandwagon-jumping to some, but I think there's significant marketing value in it. Just putting up a sign demonstrates that your business is not only here but paying attention and involved in the community. Our kids' success is also a positive boon to Portsmouth's branding as a destination; in addition to the countless media mentions it generates, the TV broadcast of the last game (the New England championship win over Connecticut) featured a little "intro to the community" complete with footage and demographics. This is the kind of advertising a tourism-based town just can't buy!

People really get into it these days, especially since ESPN. I remember following and being crushed when Saugus, Mass., was eliminated a few years ago. And I vividly remember my own days as a Little Leaguer. Pint-sized as I was, I was relegated to right field and the bottom of the order, but my Babe Ruth team was excellent, and were it not for a pop fly that went into some tree branches overhanging right field (the ball was lost in the leaves for a moment before it landed a few yards in front of me, resulting in the only run of the game), we might have taken the Cape Cod championship and gone to where these kids are now. But I get depressed as I digress.

Sometimes these kids look like big leaguers with the fielding plays they make and the curveballs they snap off. And others they remind us that they're 12 years old and make like the Bad News Bears. They openly cry when they lose and they absolutely lose their little minds when they win. The joy of the game demonstrated by these kids -- and the devotion of their parents, coaches, and communities -- continues to inspire me year after year, even if my hometown kids aren't in the hunt. But since they are, I have 2 words for you: "GO PORTSMOUTH!"

Update: We won today, 6-1 over Oregon, in the first round! Follow the schedule and the results on ESPN or on the Little League's own web site, which is not half-bad.

People are all a-buzz about the old North Church tonight. The original reports were that during tonight's severe, fast-moving thunderstorm, the steeple had toppled into the street toward Breaking New Grounds; these reports were later ammended when out-of-town media realized that the steeple had already been disassmebled a few weeks ago. In fact, it was only the scaffolding that had fallen. No injuries are reported at this time. Still, it's hard to believe your eyes when you see it... With the scaffolding gone, all you see is a big nothing at the top of the clocktower. Well, that, and a wild scene consisting of police and other flashing-lighted vehicles all over... Streets closed to traffic both foot and wheeled... Spotlights shining... Debris scattered in the streets... Unhappy cars with smashed windshields... And TV trucks. (I saw Channel 7 there when I drove by around 9PM.) I expect we'll see a lot more of this action tomorrow. If it had been the steeple itself, it would've been a story just beneath the Old Man of the Mountain collapsing; this church is nearly as iconic as that old stoneface had been! Many people are upset at the very idea that this downtown landmark could have been in jeopardy at all. Apparently it was just the high winds that caused the damage, rather than the lightning that was hitting all over town, so I guess there's no truth to the rumor that a DeLorean was spotted doing 88MPH down Market Street just seconds before. The question now is: Did the kiosk (and our wi-fi base station) survive the crash?! I'll check it out ASAP tomorrow and report back.

Turns out the Portsmouth Herald picked up the Meetinghouse-Cisco deal on Saturday, a day after I was wondering (see last posting, below) where the local story was. Meanwhile, I have it on unimpeachable information that another small local tech firm (yes, this is serious scoopage here, listen up!) will be bought by a multi-billion-dollar multinational. I can't divulge names but my sources say you'll soon see the official announcement from a shall-we-say well-known software company in the Pacific Northwest. Congratulations in advance to those locals who will benefit directly; the only downside is that several talented techies will reportedly be leaving the eCoast as part of the deal.

Speaking of eCoast news, I was disappointed to hear (on account of the fact that I couldn't make it this year) that the eCruise turned out more of an eDock, as thick fog kept the MV Thomas Laighton at its moorings for most of the evening. Looking at the bright side -- at least it didn't hail.

The buzz-about-town today is about the sudden demise of Jack Quigley's Irish Pub. I guess there's an important lesson in this for all you would-be-restaurantuers: Having both a food license and a liquor license is important. With Molly's going to hell in a handbasket under new ownership and Quigley's now gone, Portsmouth's Irish bar situation has gone from abundant to abysmal.

Interestingly, the local buzz is not about Pease-based Meetinghouse Data getting bought by Cisco for over $43 million. The press release definitely went out -- from Cisco, mind you -- because it's been
picked up in the national technical pubs (that's how I saw it), but the closest local news outlet to cover the story is this brief in the Boston Globe. Maybe the local papers will run it as a larger Sunday piece...

In other news, it's the English major in me converging with the tech-geek in me -- Google is now officially a verb, and I'm very excited about it! I note that the brand managers at Google are "OK with it" -- I'd think they'd be ecstatic. Becoming a generic noun (Coke, Kleenex, etc.) can be a pisser, but to become a verb ("FedEx this"... "Google that")? That's the holy grail of branding!

Been meaning to blog about the new local business rag on the streets these days. The new product is Seacoast Ventures, a tabloid-style local business-focussed paper produced by Seacoast Media Group (i.e., The Portsmouth Herald). Editor Michael McCord really took the ball and ran with it... I have to say, I'm impressed. I've long thought that the local dailies could and should do more telling the stories of the many successful local businesses, and I've been disappointed to see the trend of filling our local paper's column inches with generic AP-generated stories. Ventures is chock-full of locals being featured, quoted, and pictured; it's a veritable who's-who of the local business scene! As I told my Dad the Wine Guy as we were reviewing it in his store, the only important locals not in this publication are him and me! (Snort!) Also, I was pleased to see that my friends at Savvy Software were featured; they've got a great story, they're going gangbusters, and they deserve the recognition. They even got a nice color picture.
So a hearty "Bravo!" to all involved in the Seacoast Ventures, um, venture. I'm looking forward to the next issue already! Check it out: Seacoast Ventures. (Note that it's a .net site. Oh well, can't win 'em all.)

Today at the Redhook Brewery in Portsmouth, over two dozen local and nationally renowned musicians will come together for Seacoast Concert for a Cure to support breast cancer research. Last year's event raised over $21,000 in support of the Dana Farber Cancer Institute and two local charities. This year's event will also feature a silent auction and raffle, including a Lyle Lovett autographed guitar on eBay! My friend Marisa is the Web Mistress of the site, and my friends at Dynamic Internet are proud to provide free web hosting for this and other great causes. As always, I encourage businesses to support businesses that support non-profits! (Could I say that in a more convoluted way?) I'd be at the show myself, but it's my precious daughter's 10th birthday today. (Happy Birthday Erin! I'm so proud of you!) Anyway, I hope the show is a big success, i.e., makes lots of money. ;-)

It's a beautiful day in downtown Portsmouth -- 75 and sunny with a nice breeze -- what better way to celebrate the coming of summer than by logging onto our free wi-fi hotspot? Miracle of miracles, it was up and running today (we've had some connectivity issues -- signal is strong, but no circuit behind it). But yep, today I'm clipping along at 410kbps.

In other wi-fi news, last night the recommendation of our EDC subcommittee to expand the wi-fi was accepted by the City Council. Here's the official word as recorded in the official council minutes: "Report Back from Economic Development Commission Re: WiFi Referral – Voted to authorize the City Manager to work with the staff and the Chamber of Commerce to implement the plan and to provide a progress report back to the City Council and Economic Development Commission." So now apparently we'll work with City Manager John Bohenko from here... I'm very excited!

Another Rite of Summer -- woo-hoo! The eCruise is back! I'll be on-board... Will you?

I was surprised to read in the Portsmouth Herald this morning that the core wi-fi group -- Dave Gibson of Bay Ring, Steve Singlar of Single Digits, Erik Crago of Port City Web, and I -- had been named Volunteers of the Year by the Portsmouth Chamber of Commerce. So we've got that going for us, which is nice. ;-) Now I know why Ginny Griffith of the Chamber was so insistent that we attend their Annual Awards Dinner! Unfortunately I could not attend due to my persistent Bolivian/Bavarian/Brazilian Flu. (Somebody please put me out of my misery!) BTW, I know Ginny's job description covers a lot of territory, but I believe she's gone way above and beyond on the wi-fi project and even though she's not eligible for recognition from her employer, she deserves a slice of that recognition, too. Thanks for everything Ginny!

Addendum: The Foster's also picked up the story on the Chamber Annual Dinner and ran a great picture (see left) of my wi-fi partners in crime, Dave Gibson of BayRing and Steve Singlar of Single Digits.

Foster's Portsmouth Bureau Chief Michael Goot files this story on our wi-fi project following the EDC presentation to the City Council. (Site registration req'd.) Thanks Michael! The most interesting thing in this story is this bit here: "Commission member Everett Eaton wondered if downtown wi-fi areas would compete with companies that provide residential wi-fi services for a fee, creating a potential conflict with paying and non-paying service. Councilor Tom Ferrini, who is also on the commission, said there is nothing wrong with competition." Here, here Mr. Ferrini!

The wind outside is whipping across the e-Coast as we now enter the "blow-dry" phase of the Floods of '06. Absolutely everybody had at least a couple inches of water in their basements, but so far as I know, most eCoast tech businesses survived the week-long washout. From a PR perspective, I believe the local and regional news media became preoccupied with the floods, and rightly so; however, as with any crisis, we all long for a return to normalcy.

With that in mind, here are a few of the local stories I'm still following, albeit with aquatic puns thrown in.

Savvy Software continues its powerful surge. They've got new clients seemingly every day, plus a newly redesigned web site, which looks fabulous, a new iteration of the Savvy CM (3.0), which includes a very cool image manipulator, and even a new blog, authored by ColdFusion Guru Josh Cyr. Perhaps most interesting, however, is how their web content management solution was put to good use by the Town of Exeter during the floods. One of the towns hardest hit by the flooding, Exeter town officials used the Savvy CM to post immediate news about which streets were washed out, updates on the town water supply situation, school closings, and other flood-related news. It's always great to see technology being put to good use and helping people, rather than just being technology for technology's sake. And given the media's misreporting of the "breached" dam in Milton, it speaks to the value of getting your information directly from the source, doesn't it?!

Also making waves are our old friends at Hatchling Studios, who have spoofed the DaVinci Code with "The Rockwell Code." Producer Marc Dole is quoted saying, "We researched real things about Rockwell's paintings that mean nothing and then slanted them." It's all in good fun; see for yourself here. It's a lot shorter than DaVinci Code, and it's a lot cheaper than Hoyts.

Meanwhile, plans to reluanch the free wi-fi hotspot in the downtown kiosk last week were doused due to technical difficulties. I haven't had a chance to get downtown to check it out but rumor has it June 1 will be the new launch date. I'm also looking forward to floating the idea of expanding the wi-fi to the City Council. Stay tuned. And stay dry.

There continues to be a buzz around town about my favorite pet subject, wi-fi. Obviously wi-fi is a huge story nationally as well, with so many towns, cities, and even regions (Silicon Valley and the state of Rhode Island) contemplating or planning large-scale wireless Internet initiatives.

I've noticed that in the face of the overwhelmingly positive enthusiasm for free and available Internet access, stories are now inevitably surfacing about "failed" projects -- Orlando's frequently mentioned, but its failure is also being debunked in other outlets and on wi-fi blogs. Meanwhile, privacy advocates and the ACLU, with whom I agree 95% of the time, are airing their concerns, which is fine with me as long as they do their job of protecting individual's rights without being obstructionist to wi-fi's progress in general. And while ISPs and their lobbyists continue to grumble about "unfair competition" from cities offering wi-fi, I believe their issues are more about protecting the overpriced Big Cable/Baby Bell duopoly and the status quo in general. (But hey, maybe that's just me!)

The question of who should pay for it continues to pop-up, as well; you know "taxpayer associations" are going to be up in arms over even the minimal costs of municipal wi-fi. The charge of the subcommittee I sit on was to determine if an expanded wi-fi program would be beneficial to economic development, and it didn't take long to determine that it has, can, and will be a customer lure for downtown businesses struggling to compete with national chains and malls. We then bandied about ideas for exactly how to expand the wi-fi in a way that would be most beneficial to local business without being a budgetary burden on the city. Based on our discussions, my guess is that we could expand our wi-fi project to reach strategic areas (i.e., a larger swatch of downtown, public parks and recreation areas, tourist centers, etc.) for about 2 bucks a citizen. To me, that's a no-brainer, especially when you consider the 3 years of value the city has already gotten from the donated time, equipment, an services of the Portsmouth/eCoast Wi-Fi Project sponsor companies, and the valuable demographic data we have collected and compiled for them over that time (see below). I understand there is some considerable support and enthusiasm at City Hall and on the City Council for this, so we shall see how it plays out. Clearly it's got all the ingredients for a big story, and I expect the media attention to continue through the summer.

In fact, we'll make a little splash of our own here in Portsmouth on the 18th of May when we relight the wi-fi flame in the Chamber's kiosk (at right) for another season. Let the games begin!

Also, I've been working with a nice young man named Matt at a favorite alternative local rag called "The Wire" on a large piece about wi-fi. He's put a lot of work into it, and I think it came out great. As a bonsu, they also presented my synopsis of the demo data in a sidebar; this may help to make our case to the general public. See it for yourself here. Or even better, pick up a copy almost anywhere downtown. It's the cover story; look for the tabloid-style paper with the green vertical "signal strength bars" on it.

I discovered today that Inc. Magazine has released its annual "Best Cities for Entreprenuers" list, and that our own little Portsmouth has been named as one of the top entreprenuerial cities in the country. In its 2006 Hot (obviously not talking about the weather!) Cities rankings, Portsmouth came in at #68 -- that's ahead of Portland/South Portland/Biddeford (97), Dover-Rochester (101), Manchester (105), and Nashua (135). When filted by "small cities" (employment bases of less than 150,000), Portsmouth is ranked at #44.

In fact, the magazine notes the business surge last year was centered outside of the traditional centers, which continue to "lag" behind smaller cities; they're calling the effect "The Revenge of the Boondocks." Read all about it for yourself here. Of course, I dutifully feed the story to P-Herald business editor Michael McCord, who then ran it as the #2 business story of the week here.

I also note that my mom's still-hurricane-ravaged city of Punta Gorda, Florida, came in at #22. Will New Orleans be a boomtown next year?

I think it's very cool that our local daily is following our efforts toward an expanded downtown wi-fi network so closely. The P-Herald's Adam Leech filed this update on April 10th. In related news (from the same article), I'm pleased that the Portsmouth Economic Development Council has recommended that the City re-up its partnership with the Chamber. The $35,000 is a relative pittance and could easily be doubled, IMO, but at least this is city money I know is being well-spent.

Earlier in the month (April 2nd), an intro to wi-fi piece by the Other Adam (Dolge)... (Or is Leech the Other Adam?!) finally got inked. I get a mention and a quote, which is always cool. As a point of clarification, in my quote, I was referring specifically to a relatively new phenomenon, wherein so many home users are setting up wi-fi that neighbors are getting knocked off theirs by the interference. I found recently that my trusty old graphite AirPort was simply getting muscled out by the half-dozen other networks I'm privy to here at DSC&A World Headquarters. I finally gave up and went out and got a Belkin (on a great online-only deal from Circuit City) and that seemed to fix my up-again, down-again problems here. To be safe, I also changed the default channel from 11 to 7, and upped the power (minimizing the range) of my new router.

Also in this piece is a mention of the "bill passed in the N.H. House of Representatives would allow municipalities, where Internet connections are not available, to bond money for infrastructure related to the connection." Needless to say, I'm all in favor of such legislation; although it won't really help us here in Portsmouth, there still exists a serious Digital Divide in wide swaths of the Granite State.

Also, for the record, there is no business or organization called "eCoast Technology"; the writer meant to reference the eCoast Technology Roundtable, which I helped to establish in 1999.

And a final clarification, in the list of local hotspots, the Portsmouth Public Library was inadvertently left off. The library's connection has been up and running for well over a year now, thanks in no small part to Exeter-based Single Digits, a value-added/managed hotspot solution provider working on wi-fi in such exotic locales as Mount Washington, Nantucket, Bermuda, Dubai, and, of course, the most exotic of all, Portsmouth, NH.

In my next wi-fi related entry, I hope to give an update on progress we make in the EDC/wi-fi subcommitte meetings. (We're only at the information-gathering stage right now, which doesn't make particularly interesting blog reading!) More soon...

"A Night at the e-Brew"

I went into the eBrew last night (upstairs at the Press Room, first Thursday of every month) with my digital camera. The eBrew is basically a high-tech happy hour, for those not in the know. On my name tag, I wrote "Scott Campbell, Blogging the eBrew." I thought it would be fun to show a representative example of what an eBrew is like to the uninitiated, and give my readers a peak into some news and scoopage they might have missed if they didn't attend.


Christopher Smith, advertising sales rep for Mass High Tech, long-time eCoast cheerleader, and all-around great guy, was up again from the North Shore. The eBrew still attracts a handful of folks from this side of Boston, which we think is pretty neat.


There's Jeremy Clough (Hatchling) and Mark Samber (Meetinghouse). After co-inventing the eBrew with yours truly some 7 years ago, Mark's become a staple at the events once again, and we're awful glad to have him back. Jeremy and Hatching founder Marc Dole never miss the opportunity to quaff an ale and mingle with the Portsmouth Digerati. Hatchling may be the shining example of eCoast success these days, with potential deals pending that could make Hatchling the Pixar of the Northeast. (No kidding. Scott Kirsner just name-dropped them in this Boston Globe article.)


eCoast Grand Poohbah George McQuilken (eCoast Angels), professor Jeff Sohl (UNH-WSBE), and Bob Sheesley, whom I didn't get a chance to meet, were also in attendance. Word to the wise: That stool at the end of the bar, just before it turns the corner to the wall? That's George's seat. Don't sit there if you know what's good for you! Seriously, George is a tremendous guy with a keen sense for politics, travel, cars, and fine wine. (Yes, it's OK to have wine at the eBrew, although George prefers a cold pint in this setting.)


And here's Scott Zinkevicz of ZASoftware. Scott came to the eCoast by way of Virginia a couple years ago. Deeply experienced in the financial vertical, his enterprise-level solutions are geared toward not only banks, mutual funds, etc., but also have application to law firms, development shops, and other businesses with billable hours.


Bob Beliveau is another nice guy you'll meet at the eBrew each month. By day he's a member of the GeekSquad -- a Technology Specialist for BestBuy for Business. He's also got a bunch of irons in the fire; he'll be glad to tell you all about them.
His quote of the day, which he made me promise to post here, was... Ummm... Arrogance equals ignorance times... Oh hell, now I've forgotten it. Must be my ignorance showing. Or is it my arrogance for thinking I'd remember? ;-) Anyway, it was real deep, trust me! Maybe he'll comment this and set the record straight on his brilliant quote.

Lastly, here's Robert Dowling, standing with Bob. Bob lives in Portsmouth and works on the 128 Belt for Comverse ("the technology company, not the sneaker company"). He found our little shindig after digging around the Portsmouth Chamber of Commerce web site. He's the prototypical example of the reason we did the eBrew in the first place. With an hour+ commute, he wanted to explore the local tech biz scene for options down the road and just hang out with peers a little closer to home. We talked about VOIP, whether or not GOOG is overvalued, the pros and cons of the local post-Cabletron companies, what's happening at Pease... I told him I could make an introduction that might benefit him... By now, he wanted to buy me a beer, but my babysittermeter had expired. Next month Bob!


And speaking of introductions, Ginny Griffith, our eCoast liaison from the Chamber, is the person to see if you're new to the eBrew. She knows everybody (yes, everybody) and will be happy to point you in the right direction. The eBrew is all about networking, after all. (Well, that, and the Bass Ales.)

I hope you've enjoyed this small sip of eBrew. Til next time!

Congratulations to Savvy Software for achieving some much-deserved recognition from the NH Internet Awards earlier this month; two web sites (skinh.com and portsmouthpeacetreaty.org) powered by the Savvy CMS took home the hardware. For the more info on the awards, a full list of winners, and a weird pirate, click here.

Continuing the positive momentum, Savvy and I are pleased to announce the acquisition of several new clients. Here's the press release:

For Immediate Release: March 21, 2006

Municipalities Flocking to Savvy Software

Savvy’s Web Site Content Management Tools are the Talk of the Towns

Portsmouth, NH—Savvy Software, a provider of web content management solutions, is proud to announce the acquisition of the following municipal clients in the first quarter of 2006:

City of Kenyon, MN
City of Moscow, ID
City of Scottsdale, AZ
City of Shakopee, MN
Town of East Hampton, NY
Town of Exeter, NH
Town of Dover, NY
Village of Pawling, NY

Savvy Software President Bill Savoie noted, "Since the advent of the Internet, organizations of all kinds have struggled with the problem of keeping their web sites up to date. Our solution is so easy to use, it’s finally allowing non-technical managers to maintain control of their own areas of information responsibility, without having to go through the IT department. As we’ve seen in just this quarter alone, municipalities in particular have found our solution to be perfectly suited to their needs."

Andy Swanson, IT Director for the Town of Exeter added, "I'm impressed by how easy it is to work with the staff at Savvy and even more impressed by how easy it's been to roll out to my staff. We're on our way to building the finest town web site in New Hampshire."

About Savvy Software

Savvy Software, Inc., is a privately held provider of web content management tools. Strategically located in historic Portsmouth, New Hampshire, one hour north of Boston, Savvy specializes in the business, education, nonprofit, hospitality, and municipal markets. For more information, visit www.besavvy.com


Press Contact: D. Scott Campbell, DSC&A Public Relations
E-mail: news@besavvy.com


Savvy Software, 40 Bridge Street, Portsmouth, NH 03801
Phone: (866) 870-6358; Fax: (603) 427-0938
Web: www.besavvy.com

###

More good news comes for downtown Portsmouth this past week. Due to expansion, DesktopStandard (nee Autoprof) is moving from upper Islington Street and NOT to Pease as had been previously expected. Instead, they will be setting up shop downtown in the old Bottomline building.

Not that I have anything against Pease per se, but it does my soul good to see that downtown is repopulating with technology companies. Back in the day (the e-Coast hey-day donchaknow), a friend of mine often said upon parting that he'd "see me around campus." He meant downtown Portsmouth, and Downtown really was like a campus. You'd pound away on your keyboard for a while, then you'd pop out to have a coffee and a cheese danish (mmmmm... marscapone!) on a bench in the sun, then later out for lunch at any of a dozen delicious eateries, then maybe head down to decks after work for a couple cold ones by the river. And all the while, you'd be bumping into your peers, colleagues, clients, and buddies. It was a real community of like-minded folks, interacting and sharing... cross-pollenating, if you will, like students and professors and hanging out on campus between classes. Good times, good stuff.

Interestingly, P-Herald reporter Adam Leech's hook for this story was that the Portsmouth Economic Development Council (EDC) has proposed a discount in the parking garage for companies leasing 25 spots or more. Apparently, this proposal was spurred entirely on DesktopStandard's interest in moving downtown. As you can tell from the above reminscing, I agree wholeheartedly with Portsmouth City Manager John Bohenko when he says, "That’s 40 people downtown that at lunch time go out and spend money in the downtown and after work, stay downtown to do some shopping." So any of you City Councilors reading, take note... This is an excellent example of a good local goverment doing good for business.

Well, wi-fi continues to be a super-hot story in newspapers both near and far. The Boston Sunday Globe ran this good but basic article (the front page, top of the fold) in the Globe North regional subsection.

Great quotes from my partner in wi-fi crime Erik Crago and Chamber/eCoast liaison Ginny Griffith. The The dead-tree version of the story featured a giant color photo of a wi-fi'd cafe, and there was another photo on the jump.

The reporter did a nice job with it as a sort of "Intro to Wi-Fi" piece, and I note that as per usual, the tone is overwhelmingly positive -- focusing on the coolness and usefulness of free public wireless Internet -- until the last word, which is almost always a negative or cautionary note about security concerns.

The Sunday Portsmouth Herald story, did not run yesterday as scheduled... Apparently it was pushed off until next weekend, so stay tuned for that.

The other day, The Portsmouth Herald ran a story (on the front page, top of the fold no less) on our little eCoast Wi-Fi Project.

First off, no, that guy with the long hair and glasses isn't me! Secondly, it's fairly hilarious that the story is illlustrated by photos of happy wi-fi'ers tap-tap-tapping away on laptops connected to wi-fi that isn't ours; we disconnected our seasonal hotspot several months ago! Finally, it's also funny in that we haven't even met to discuss this with the city yet, so this is all pretty premature.

Then they ran an editorial in support of our efforts (whatever they may be).

Now I've been contacted by another reporter from the Herald about the wi-fi thing, and apparently the Boston Globe has contacted us, as well. Pretty exciting... We certainly appreciate the support and the interest... I just wish we had something to announce!

What’s the buzz after the Not-So-SuperBowl, which in case you missed it, the Pittsburgh “Stealers” won, courtesy of apparently paid-off referees? Watercooler loiterers across the country were discussing the commercials, of course, and the artistic and comedic merits therein (or lack thereof). But some of us are more interested in, or addicted to criticizing, said advertisements than others. So here’s my SuperBowl Advertising Report Card for SuperBowl XL, which apparently stood for 40 and not Extra Lame as most people now assume.

A+ = none
A = FedEx “Dino Delivery”; MasterCard “MacGyver”; Dove “Self-Esteem”
A- = Hummer “Little Monster”; Ford “Easy Being Green”

Honorable mention:
B+ = Bud “Streaker”; Ameriquest “Bug Zapper”; BurgerKing “Whopperettes”; Ameriquest “Airplane”; Nationwide “Fabio”; Bud “Young Clydesdale”

Like Seattle, BudLight dominated the first quarter with 4 different ads -- but didn’t score with any of them.

GoDaddy had no new ideas, instead picking up on last year’s successful “wardrobe malfunction” theme. It was fine, and it did once again encourage viewers to become active by driving them to the godaddy.com site for “more” of the buxom bombshell spokeswoman and her unravelling camisole.

Diet Pepsi, another heavy investor in SuperBowls past and present, had 2 on early, but neither of these hit the mark either. The Jackie Chan ad probably seemed like a good idea on paper, but the final product wasn’t interesting or entertaining, and that’s being generous. The Puff Daddy ad (“Brown & Bubbly”) was just plain embarrassing. Hard to say which one was worse.

I believe FedEx won the day with its prehistoric delivery skit. And it doesn’t pain me to say so even though I my day job is with DHL; FedEx’s ad was the best of the day in my opinion. It had great production values, surprises, laughs, and it was on-message. As an aside, I have to say I was a little surprised DHL didn’t take the opportunity to build on its great success with TV advertising this past year. DHL’s ad campaign seemed perfectly suited for the SuperBowl stage; perhaps they decided their investment with Major League Baseball and the World Series was enough sports exposure.

I am always a little surprised and dismayed when some companies shell out the millions for the SuperBowl time, then trot out their same old advertisements they’ve been running for months. Automakers seemed particularly timid; see Cadillac (Escalade), Mercedes, Honda (Hybrid).

Hummer, on the other hand, placed a tremendous ad with its “Little Monster.” Big production values + a big robot + a big monster = a big hit. My only disclaimer to my praise is that some people said they've seen this ad before during other games leading up to the SuperBowl. I hadn't seen it myself, so I counted it as a SuperBowl ad.

Ford’s Hybrid Escape was also a notable exception to the fraidy-cat carmakers' ads. Employing world-famous and much-beloved Kermit the Frog as a biking, whitewaterrafting, rockclimbing spokesreptile, the message -- it *is* easy being green with a hybrid SUV — was well delivered.

Of course, no SuperBowl would be complete without ads featuring chimps and donkeys. CareerBuilder played both ends to the middle and used both. Neither was particularly good or funny, though.

So how many professional comedians does it take to make an unfunny ad about soda and airport security? If you ask Sierra Mist, who’s commercial featured Jim Gaffigan, Kathy Griffin, and Michael Ian Black, the answer is the same number as the licks to the center of a Tootsie Pop: “a-ttttthhreee.”

Perhaps nicking themselves on Super Sunday was Gillette, who tried to generate excitement for its new Fusion shaver, which features a ridiculously redundant 5th razor. They tried to justify the new product by pointing out that the blades are closer together than its other razors. Big deal. I still use the GoodNews disposable twin blades and can’t imagine where the blade count will ever end... Is six enough? Seven? Can they fit a dozen on a razor someday? It all seems very silly, and the ad was similarly silly with its macho space age special effects. Yawn.

In fact, this year's ads overall have to be considered the least edgy and most timid bunch in years. But there was at least one exception. Crashing the wings and beers with serious messages can be dicey, if not disasterous, but Unilever's Dove came up big with its "Self-esteem" spot, featuring little girls struggling with their self-images in an increasingly superficial and beauty-industry-driven society. The result was powerful and touching. And using Cyndi Lauper's "True Colors" as a soundtrack was a genius stroke.

I notice that Bud Light's "Magic Fridge" took top honors in the USA Today poll. This should come as no surprise, given that Bud Light a.) bought the most ads, and b.) has won this "contest" 8 years running. I guess there's no accounting for taste, but in this case I can taste the accounting.

And lastly... Ummm... "Might as well face it, you're addicted to Lost "? WTF? Did Robert Palmer approve this message from beyond the grave? Or is he just rolling over in it?

"Tech leaders identify issues"--Ports. Herald

Interesting takes on the state of the eCoast economy from some of our best and brightest!  Check it out and best of luck in 2006!  Thanks to Tom Cocchiaro, Josh Cyr, Steve Wrenn, Marc Dole, Bob Good, Jeff Sohl, and the editors at the Portsmouth Herald.  

I like Marc Dole's answer in particular: 

"The biggest issue for the high-tech community in New Hampshire is finding the right people for a really growing market. We have some very good, talented people here, but there seems to be a ceiling on the numbers available who have the experience to meet our needs, to the point where we find ourselves having to attract people from other states. It's not that hard to do because this is a great place to live, and the cost of living is relatively low compared to some of the other high-tech centers around the country, but it's still hard to find people with just the right skills and who will fit in with the rest of our team."

This of course is and has been a main goal of the eCoast movement all along.  Getting the word out about what a great place to live and work will make our area attractive to the talent that our local companies need to grow.