Thursday, March 29, 2007

Congratulations to my friends at Sustainable Harvest International; a non-profit I did some pro-bono work for in the past. They've been picked up by the Associated Press and the news blurbs are propogating around the world as I type this. Their success is a prime example of indirect, or what I call Coat-Tail PR. When clients sign up with a PR firm, for example, they always have visions of sugar-plum placements -- like a feature story on the cover of Time magazine -- dancing in their heads. Of course, this is totally unrealistic. But, if you happen to have a unique angle on a societal trend or current news story, you might get favorable coverage by riding the coat-tails of that larger story. That's what is happening here. The story is about "Voluntourism," which is typically done in under-developed nations with shall-we-say "rustic" conditions. SHI's program is a prime example of the trend, thus they get highlighted in the story. Here's a link to the Boston Globe article. Congrats to Flo and Sarah and the whole crew; keep up the good work!

1 comment:

Sarah said...

Thanks, Scott! We are very excited about the Associated Press article and hope that it will raise awareness about our work with farming families in Central America. It seems that more and more people around the world are paying attention to the environmental situation of the planet and the economic and social struggles of families in the developing world. I believe there are many people out there who are looking for ways they can make a difference. Hopefully finding out about Sustainable Harvest International's programs will give them that chance.

That YOU for all your support. We actually have an exciting new project coming up and we could certainly use your time and talent again if you are able to do some more pro-bono. Let me know if you're interested and I can send you the details.

All the best,