Wednesday, November 28, 2007

Now that we've got a date set for the New Hampshire Primary elections, the buzz around the Granite State is as much about politics as Christmas shopping lists. And with good reason. With the date set for January 8th--the earliest date ever--it's hot on the heals of the holiday season. Too close, some say. Retailers and candidates will be competing for media air time and shopper/voter mindshare over the coming weeks, at the risk of oversaturating a tight market for both dollars and votes.

Nevertheless, with the horse race in full stride, and the finish line now in sight, we New Hampshirites are engaging in one of our favorite sports: Handicapping. One way to handicap is by traditional polling--calling people up at dinner and asking them who they like. Hmmm... Not so good.

But KD Paine & Partners--a nationally renown media measurement firm based in Berlin, NH--is taking a more modern approach. They're tracking YouTube usage. Following the clicks as it were. Call it Polling 2.0 if you will. And they're getting some very interesting results. Let's just say Ron Paul's money bomb on Guy Fawkes Day wasn't all that surprising when you look at this data. Here's a link to the last batch of stats. The newest batch of stats, released today, has Ron Paul ahead by several lengths.

MEDIA ADVISORY: Katie Paine is available for comment. Please contact her directly for more info.

Further 2.o-ing politics, now tonight's GOP debate will be YouTubified, too, with candidates answering questions from YouTube videos like the Dems did a while back. Stay tuned.

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