Monday, May 23, 2011

eCoast is on the Map - Literally!

Check out this great illustration in yesterday's Sunday's Boston Globe!


It appeared on the front page of the Business section... sorry Money & Careers section... along with this great article by the legendary Scott Kirsner. (Thanks Scott!) Big props to illustrator Leo Acadia... It's a fabulous illustration! 

I tweeted it back to the columnist (this is reverse chronological, of course):
Buzz on a Budget
»
Scott Kirsner
»
Buzz on a Budget
It's an interesting exchange, IMO, because SK assumes the goal is to establish a nationally recognized brand. While that would surely be nice, my goal for eCoast all along has been to simply make sure we have local and regional mindshare.  If a local firm is hiring out for a new web site, I sure as hell hope they know there is plenty of talent right here in their backyards; there is simply no need to go to Boston, New York, or San Francisco to get top quality results. And in tandem with that, if UNH grads are looking for jobs in high-tech, I sure hope they know they can stay here to get them; they shouldn've have to commute an hour every day, which adds to fossil fuel dependence, pollution, tax income lost to Massachusetts, and all the negative effects of "brain-drain."

Ineterestingly, the article doesn't mention Portsmouth or eCoast by name anywhere.  So if you have a Google News Alert or news clipping service searching for key words, like I do, you wouldn't have seen this. So yes, there's still something to be said for picking up and perusing the ol' dead tree and getting your fingers a little dirty with good ol' fashioned ink.

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